Raised in Athens, lived in the UK and Italy. I am a product/service designer with economics, engineering and design background and expertise in UX research & service-system design. I am the founder of Gonima, the company I created to help in the development of more patient-centric healthcare.

An inherent status quo challenger, I am always keen on questioning the norms so that new better realities can be formed. My interests stretch from individuals - brand interactions to changes in organisational processes in the public and private sectors, from small interventions at low levels to the redesign of whole systems.